You may not expect a non-Harley rider to say this, but the best motorcycle magazine was Iron Horse under its best editor, David Snow.
I discovered Iron Horse during my want-a-Harley days in the mid-1990s. Iron Horse was a Harley-specific mag with a few British bikes thrown in.
Snow and the staff didn’t like the way Harley and most of its dealers were doing business — Harley taking credit for style changes that were pioneered by others and dealers for marking up prices when the bikes were objects of lust.
Snow held them accountable for their actions, and he also criticized other motorcycle magazines for their inaccurate — and often sycophantic — coverage of the Harley scene. He did it with wit, erudition, profanity, humor, and dead-on respect for the facts.
Most motorcycle magazines (with the exception of Motorcycle Consumer News) exist only to sell you something. There’s usually very little in the way of interesting content.
Not so in Snow’s Iron Horse. Every issue had something interesting in it. He could ride bikes, work on them, and build them. Snow was a genuine hard-core rider and he was a master at writing about his rides. It wasn’t just a recitation of where he’d been; reading it, you felt as if you were on the ride yourself.
Snow left Iron Horse in 1997, after more than 10 years at the helm. He came back for a few issues when the magazine reopened under a new owner, but he didn’t last long under the slapdash regime. It’s a shame this talented guy is not writing about motorcycles. It’s like Stephen Hawking leaving physics to work at McDonald’s.